Thursday, October 01, 2009

Massive Toyota Recall

Big news from the automotive sector came out this week while I happened to be at Black Lake Educational center. The news of the Toyota recall of 3.8 million vehicles was a small blurb in national media markets but in Michigan it is very big news. I found it ironic that news of the breakdown over the Penske/Saturn deal was top national news but a possible deadly issue with nearly 4 million vehicles gets little to no attention. You can hear the 911 call that launched the recall, which the company is downplaying by calling it a safety alert instead of a recall in spite of the death of an off duty police officer, his wife and their two daughters.

Also mentioned in the article was the fact that Toyota knew about the problem that caused the accident. Toyota had issued a recall in 2007 over these same issues. I wonder what the U.S. media would have done if the recall had come from one of the big three?

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